diff --git a/scripts/deploy b/scripts/deploy
index 3e62a63a..6a66f282 100755
--- a/scripts/deploy
+++ b/scripts/deploy
@@ -99,7 +99,9 @@ const build = async () => {
         flatten(tags.map(name => ['-t', `${NAMESPACE}/${name}`])),
         '-f',
         dockerfile,
-        '.'
+        '.',
+        '--build-arg',
+        `CIRCLE_BRANCH=${CIRCLE_BRANCH}`
       ]),
       {
         stdio: 'inherit'